Bitso | BTC Stories - Wedding

Bitso, one of the leading cryptocurrency exchanges in Latin America, 

celebrated its 10th anniversary in 2024 with a series of initiatives 

highlighting its trajectory in the crypto market.

As part of this celebration, Smart Diseños and DisplaceMint produced the "Bitcoin 

Stories" campaign: from concept to 3D modeling, animation, and soundtrack, 

we developed a set of three 20-second ads that translate the evolution of the

 cryptocurrency's value into stories reflecting transformations 

and achievements driven by a decade of change.

Each ad features a system of rotating modular discs, enabling a dynamic 

and creative comparison between what one Bitcoin could buy in 2014 with the

 possibilities it unlocks a decade later.

This is one of three stories that showcase characters at moments of achievement,

 brought to life through an aesthetic that blends realistic textures with

miniature-like set designs. A neutral color palette reinforces the client’s brand identity, 

with Bitso’s signature green standing out in each scene.

SMART DISEÑOS

DIRECTOR: Guilherme Lepca
DESIGN AND COMPOSITION: Janis Medeiros, Axel Giller
STORYBOARD: Axel Giller
CONCEPTS: Axel Giller, Adrielle Cristine Monferino Persichitti, Henrique Nascimento, Pablo Peiker, Stephani H.
PRODUCTION COORDINATION: Janis Medeiros, Luísa de Freitas Lopes
SOUNDTRACK AND SOUND DESIGN: Guilherme Lepca
VOICEOVER CASTING: Roberto Romero
FINISHING: Axel Giller, Juba Silva (Jujuba)
CUSTOMER SERVICE: Luísa de Freitas Lopes
EXECUTIVE PRODUCER: Francisco Sandmann

DISPLACEMINT

CHARACTER MODELING GROOMER: Luiz Fernando Campolina
RIGGING: Vinicius D'Amaro
ASSET MODELING: Matheus Ulisses, Luiz Fernando Campolina, Raissa Cunha
CHARACTER ANIMATION: Vinicius D'Amaro
SCENARIO ANIMATION: William Oliveira, Matheus Ulisses

LOOKDEV: Murillo Cunha
ASSEMBLY: Murillo Cunha
COMPOSITING: Murillo Cunha
CGI DIRECTOR: Murillo Cunha
CHARACTER AND LOOKDEV CLOTHING MODELING: Rafa Pires
GROOMING: Luiz Fernando Campolina, Murillo Cunha
CUSTOMER SERVICE: Annanda Lima
LINE PRODUCER: Louise Bonne